Student Recruitment Strategy

Title: Shahroud University of Medical Sciences: Comprehensive Student Recruitment Strategy

I. Vision & Objectives:

Vision: To become a top-tier regional hub for medical and allied health education, attracting high-caliber national and international talent.

Objective 1 (International): Increase international student enrollment by 15% annually for the next three years, focusing on graduate programs (MSc & PhD).

Objective 2 (National): Enhance performance metrics in national university entrance exams to secure top quintile rankings for undergraduate admissions.

II. Target Segments & Programs:

Primary Focus: Graduate programs in Clinical Specialties, Public Health, and Biomedical Sciences.

Secondary Focus: Specialized Paramedical and Nursing programs.

Key Markets for International Recruitment: Neighboring countries in the MENA region and specific Asian markets.

III. Recruitment Channels & Agents (Refining Previous Document):

Agent Network: Formalizing contracts and performance-based incentives for authorized education agents.

Digital Marketing: Implementing targeted digital campaigns via social media (WeChat, Instagram) and academic portals.

University Fairs: Mandatory participation in at least five major international education fairs per year.

IV. Admission Requirements Framework:

Academic Thresholds: Clearly defined minimum GPA and prerequisite course completion for each program.

Language Proficiency: Mandatory submission of IELTS/TOEFL scores or equivalent institutional testing for non-native Persian speakers.

Document Verification: Strict protocols for verifying academic credentials to ensure compliance and prevent fraud.